Resort Management Green Initiatives Surveyed by CustomerCount®

Progress Results From Customer Count © Online System Shows Water Conservation at Top of Resort Managers List

Published March 11 , 2010

CustomerCount©, in partnership with the American Resort Development Association (ARDA) and Triton Timeshare Software has launched a survey to ascertain the resort industry’s property management commitment and direction when it comes to Green Initiatives.  The survey which was emailed to over 18, 000  hospitality professionals has provided some initial results, according to  Bob Kobek, President of Mobius Vendor Partners’ creator of the CustomerCount feedback system.

Preliminary tabulations from the real time, online feedback provided by the CustomerCount survey show that  when it comes to “going green”  at their resorts, 80% of those participating are concentrating on water conservation, particularly in the area of internal plumbing, as well as refurbishing showers and toilets to become more water efficient.  Nearly as high on the list of green efforts was trash recycling; according to the cross tabulation report, only 20% of resorts responding were not recycling their trash. Among those who have been, most definitely separated paper and cardboard from the balance of their trash.  Only 67% responded they separated the aluminum. 

The survey also looked at such efforts as HVAC Monitoring, Lighting and Building Materials.  The lightest in the area of a green commitment (for 2010 plans) is still building materials, where answers were divided 43% (yes) and 67% (no).  This may be due to the lack of plans for total build outs as well as larger remodeling plans. 

The survey continues to be available on line until the end of March; it will also be online at the Triton Timeshare Software booth, and various Wi-Fi locations at the American Resort Development Association convention at the Venetian Resort Hotel Casino in Las Vegas, NV from March 14-18.

In order to encourage vital responses all timeshare professionals responding to this survey will have a tree planted in their honor by Arbor Day Foundations as part of its “Replanting Our Forests” campaign.                                                                                                                                                      

The project is designed to support ARDA’s Sustainability/Green Design Group committee to help establish the future direction of the committee’s focus.

The CustomerCount Online Feedback process began with Email invitations and reminders and continues through to on-line reporting and analysis 24/7. It has been customized for this survey.  Originally designed by Mobius Vendor Partners for its client RCI, the Online Feedback system collects and measures feedback from customers and can be designed, such as in this case, for other market measuring campaigns as well.

The Customer Count Survey is available at https://www.customercountsurveys.com/front/TheTrades/

Mobius Vendor Partners is a ten year old business process design and management company specializing in servicing the needs of the timeshare industry.  Mobius principals are active in ARDA through sponsorships and committee memberships.  For more information visit www.mobiusvp.com or call 317-816-6000.

Triton, founded in 1997 under the name Sarasota Software Solutions, is used by such resorts as Tropic Shores, Daytona Bch, FL and The Galleon (Key West), Scottsdale Camelback Resorts (Scottsdale, AZ), Whiski Jack Resorts (Whistler, Canada), Magens Point (St. Thomas) and the Goodmanagement, (New Port News, VA) to name a few.  In addition to RAL Resorts, Triton recently signed Emerald Island Condominiums (Hot Springs, AK) and Bayan Resort (Key West).   For more information visit the web site at www.timesharesoftware.com .