AskMando.Com Commissions Customer Count® Survey
Goal to Focus on Resort Management Priority Issues
Published January 7, 2010
AskMando.Com, a division of The Resort Trades which focuses on Management and Operations issues for the resort/shared ownership industry in an online forum, has commissioned CustomerCount© to prepare an online survey for its publication.
“Knowing what the hot buttons are for resort developers, managers and HOAs will help our AskMando.com make more than educated “guesses” in determining marketing strategies and content,” said David Kerr, COO/Managing Editor of The Resort Trades and AskMando.Com. “So often we think we know what the underlying issues are only to find out our best assumptions are not substantiated in strong data. CustomerCount® can determine these factors in real time and provide hard facts to help us make the right decisions for our clients.”
“In addition,” he continues, “we will offer this information to the timeshare/resort industry in general, as an educational tool and public service at www.askmando.com.”
CustomerCount® an On-Line Feedback System was more than four years in the making. The real time survey tracks three primary components: the reservation experience, the sales experience and the vacation experience. CustomerCount® is fully transparent to members, owners and guests. The process begins with Email invitations and reminders and continues through to on-line reporting and analysis 24/7. It may be customized for use by shared ownership resort developments, as well as other businesses.
“More than acting as a simple survey tool,” says Bill Morris, Managing Partner of Mobius Vendor Partners (MVP), “the data is ‘sliced and diced’ in numerous configurations that assist management in ongoing decision making processes. The CustomerCount® program, developed initially by MVP for its client RCI, collects and measures feedback from customers and can be designed for endless other target market measuring campaigns as well.”
The new CustomerCount will survey launch within the month.
AskMando.Com is a community of resort managers and suppliers linked together to improve communication and profitability in the resort management and operations sector of recreational resorts. The Resort Trades is published monthly as an Industry's Buyer's Guide/Reference Source. Its philosophy is to produce the lowest cost advertising available while maintaining a high distribution into is every resort, campground and all recreational resort professionals in the nation. For more information visit www.askmando.com or call 931-484-8819.
Mobius Vendor Partners is a ten year old business process design and management company specializing in servicing the needs of the timeshare industry. Mobius principals are active in ARDA through sponsorships and committee memberships. Robert Kobek RRP is a member of the Board of Trustees of the ARDA International Foundation. For more information visit www.mobiusvp.com or call 317-816-6000.
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