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Definitive College-Level Textbook on Timeshare Textbook Ensures a Complete and Well Rounded Understanding of the Key Issues Facing Vacation Ownership Management Published December 2, 2009 Butterworth-Heinemann, an imprint of Elsevier, is pleased to announce the publication of “Timeshare Management-The Key Issues for Hospitality Managers”, co-authored by Dr. Tammie Kaufman (Assistant Professor, Rosen College of Hospitality Management-University of Central Florida,), Professor Conrad Lashley (Professor of Leisure Retailing with the Nottingham Business School) and Lisa Ann Schreier, (“The Timeshare Crusader” and founder of the consumer consulting company Timeshare Insights.) “With more than 10,000 college students enrolled in a variety of timeshare classes worldwide, there was a great need for a timely and comprehensive textbook dealing with all aspects of the industry,” said Kaufman who herself teaches four different timeshare courses each semester. “Until now, there hasn’t been a source that married the sales, marketing, finance and service theory that is necessary for a real understanding of the industry.” The book features key learning points, international case studies, learning objectives and reflective practices in each chapter designed to develop skills and further discussions. Topics covered include:
Instructors may request an examination copy by registering at http://textbooks.elsevier.com/. Resort developers, sales managers and other interested industry professionals may be eligible for bulk discounts. “We are excited about this book because it focuses on the practical aspects of the vacation ownership industry,” says Lisa Ann Schreier. “It is our sincere hope that students as well as industry professionals use this book as an opportunity to provide discussions and move the industry forward.” Dr. Kaufman, Professor Lashley and Ms. Schreier are available for interviews. |
