Aesthetics rule. The basic elements of artistic composition are essential tools for the designer or architect. Correctly used, these elements direct the eye, draw in or repel the viewer, influence mood and behavior. Applying this concept to the hospitality industry, it can attract and keep your target clientele. Color, texture, form and line: elements of composition have irrefutable effect on the human brain. Those who have a developed aesthetic sense understand how this works. Those who are not so aware of these phenomena will still respond accordingly.
Let’s look at landscape design with these thoughts in mind. The same elements of composition apply to achieve a desired effect. For instance, rich, vibrant color can satisfy and please our senses excite and attract us. Skillfully using the textures of plantings played against each other and contrasting with other landscape elements such as walkways, benches and plant containers can actually direct the movement of guests though the environment. Form and scale of landscape elements can influence guest’s responses and reactions to the setting. Massive, elaborately decorated cast-stone planters and fountains can give the impression of power, prestige and influence, whereas sleek, minimalist shapes can create a very different design style, yet just as effective. The human eye readily follows the element of line in the landscape composition, whether it is bamboo reaching to the sky or walkways leading though the lush grass to the cabanas. Not only does the eye follow line, but you can bet the guests will be drawn by the line element in the landscape. Traffic can be directed merely by the correct use of this visual element.

Consider plant containers in the landscape. This one component, with form, size, color and texture choices, can achieve significant results. A row of planters can divide the outdoor (or indoor for that matter) space into “rooms” or become a decorative barrier to politely and beautifully cordon off guests. The idea of outdoor “rooms” created by planters can evoke a sense of privacy and coziness, therefore enticing guests to spend time in such a place. With the strategic use of plant containers and plant material, areas that are larger than human scale can be changed completely. 

Often the designer’s challenge is to create a specific ambiance in an existing situation. Plant containers can be the hero in transforming stark to lush. Create more importance to entries or atriums by using planters. Achieve security or control traffic while providing color and interest with this element. Soften the inner city environment with green space wherever plant containers are placed. From the practical standpoint, the container provides a controlled environment for the plants with regard to soil and moisture which translates to successful and impressive plant growth. Knowledgeable landscape installers know what type of container works best in the situation.

Stable, durable reinforced concrete has many advantages. Larger plant material can be used in these containers with little concern for wind and storm damage. Warmer climates have little detrimental effect on concrete while preserving moisture and moderating temperature on vulnerable roots. In streetscape situations, the concrete container can withstand the abuse of traffic and vandalism better than many other materials.

Maintenance is an issue with any element in the landscape. Weather has harsh effects on most materials while concrete weathers gracefully and continues to harden and cure for years after its initial set. If a change of color or finish is desired, there are several simple options when it comes to resurfacing concrete. Simple cleaning with water pressure or bleach to remove moss and algae can be a routine procedure. Many people prefer the aged look of concrete to an applied finish. Concrete containers are available cast in integrally mixed colors which, while subtle in nature, are permanent and non-fading.

With the design possibilities and practical advantages, using containers in the landscape, whether concrete or other material, should be a serious consideration. This tool can be of tremendous value.

Revisiting the beginning statement that aesthetics rule, the elements of composition have a powerful effect on us as humans and the knowledge of how to use these elements is essential to successful design.   

www.thebrookfieldco.com

Hilda Gilkeson Jones holds a Bachelor’s Degree in Art Education and a Masters in Ceramics from the University of Tennessee. Her artwork is held in many public and private collections. She is designer and co-founder of the Brookfield Co. and has been creating products for the landscape industry for over 25 years.