International Design Concepts (“IDC”) brings intelligent design to luxurious oceanfront living at Veranda Beach Club (2509 Gulf of Mexico Drive, Longboat Key, FL) during a period of optimistic growth for timeshares. Helmed by industry veteran Stephanie Tyler, IDC’s expert team of interior designers just completed renovations of 40 units including penthouse suites.  With the nationwide timeshare market up slightly from $6.3 billion sold in 2009 to $6.4 billion according to the 2011 State of the Vacation Timeshare Industry, the Miami-based design group is poised to expand their business in Florida which accounts for more than a third of all properties in the United States.

“For the past few years, much of our hospitality business has focused on the Caribbean and abroad because of the downturned Florida and U.S. economy,” said Tyler, principal of International Design Concepts.  “Now that developers and creditors are more optimistic and are finding new ways to recoup their costs, we are using our extensive industry experience, high-end appeal and local networks to attract new business in our home state.”

This year’s resurgence of travel will influence fractional and interval ownership properties to redesign in effort to attract vacationers in a competitive timeshare climate. According to Howard Nusbaum, president and CEO of the American Resort Development Association, "more travelers are beginning to understand the value and comfort of a timeshare vacation and with resorts in […] popular 2011 destinations, vacationers will find exactly what they need.”* 

International Design Concepts’ most recent international timeshare projects include Jumby Bay, St. Lucia (Rosewood Resorts) and Jalousie Plantation, Antigua (Viceroy Properties).  Wooing the Sunshine State with their coastal design aesthetic, IDC revamped Veranda Beach Club - a Michael Saunders & Company initiative - bridging durability and functionality with easy living.

About International Design Concepts
International Design Concepts is a boutique firm heralded for excellence in design, personalized service and the ability to connect with clients.  Based in South Florida, the American gateway to tropical living, its portfolio of four and five-star hotels, resorts and restaurants, commercial establishments and inspired homes reflect an affinity toward functional and easy living.  Stephanie Tyler leads the team at International Design Concepts in fostering balance between expediting a project within set specifications and facilitating a pleasurable process, whereby ideas, designs and spaces come to life.  For more information, please visit www.idcdesignconcepts.com.  

About Veranda Beach Club:
The Veranda Beach Club, an interval ownership resort, is located on Longboat Key, Florida’s Gulf Coast. New units are spacious and available in 2/2 and 4/4 models. Located directly off the shore of the Gulf of Mexico, this tropical oasis offers lavish amenities including a state-of-the-art health center and wide range of water-sports. It is center to the Sarasota area, where arts, culture, boutique shopping, elegant dining and recreation thrive.  Managed by Michael Saunders & Company. For further information about Veranda Beach Club, please call 1.800.411.5511 or visit us www.verandabeachclub.com.  

About Michael Saunders & Company:
Now in its fourth decade of service to Southwest Florida, Michael Saunders & Company has grown from a single small office into a network of 23 full-service offices—with more than 500 professionally trained associates and 150 staff members.  Powerful world-wide affiliations—including Leading Real Estate Companies of the World, Luxury Portfolio, Christie’s Great Estates, the European Real Estate Network (EREN) and Mayfair International Realty extend the company’s message to qualified buyers globally, ensuring the broadest possible exposure for our properties. Michael Saunders & Company is ranked as the 75th largest brokerage in dollar volume in the latest Real Trends 500 Survey of the 500 largest brokerages in the U.S; and is included among the 35 most influential Realtors in luxury real estate.