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Adding Meaningful Perks and Benefits: Medjet offers Prospective Owners Peace of Mind
The timeshare marketplace is more crowded than ever before, and attracting potential owners has become a competitive endeavor. There are several methods developers and managers use to entice interested buyers – from specially priced packages to free gifts and everything in between. One of the most effective of these marketing efforts is purchase plans that include desirable benefits and perks for the owner. The real challenge in practicing this method is trying to identify a unique and compelling offer?
To best address this issue managers and developers must examine what is important to their target consumer – frequent travelers typically vacationing with their families. Travel has unfortunately become a stressful endeavor - due in no small part to heightened concerns about safety - yet at the same time family travel is on the rise and is a trend likely to experience continued growth as more families seek additional leisure time together. Time share operations are already well suited to take advantage of this market by offering a comfortable and manageable family travel option. However, an additional method of enticement for this demographic – after taking their travel safety concerns into account – is to offer them a perk that allows them to feel more safe and secure in their travels.
A well-suited partner in this promotional effort is MedjetAssist – an emergency medical transport membership program for people who travel in the United States or abroad.
MedjetAssist (www.medjetassist.com) protects members who are traveling more than 150 miles from home. If a member becomes ill or injured while on a trip, MedjetAssist will pick them up and fly them to the hospital of their choice in a medically equipped and staffed aircraft. Some programs on the market, as well as credit cards, offer the promise to evacuate members to the nearest hospital (often for a fee) in case of a medical emergency; but then, once they’re able, travelers must make their own way home. MedjetAssist will transport travelers all the way to their hometown hospital or to a specialty hospital.
Since 1991, the company has acquired over 75,000 active members and families. “With the price of a medical transport ranging between $5,000 and $75,000 or more without a MedjetAssist membership,” says Roy Berger, President of MedjetAssist, “Every savvy traveler should take advantage of this protection.” Pre-paid annual family memberships with MedjetAssist are only $295, with single memberships available for just $195, and special corporate and partner rates available as well.
From a timeshare property developer’s perspective, the MedjetAssist membership program could be positioned as a very desirable all-inclusive benefit of timeshare ownership and something the developer/agent can use as a pre-sales incentive or package offer to add value to the purchase. As prospective purchasers are typically heavy travelers this additional benefit should clearly be something of perceived value and attractiveness from the standpoint of providing protection for themselves and family members.
With the continued rise in family travel and families looking for safe travel options, the time share community has a great opportunity to attract potential buyers by further developing their already strong family image. A smart way to approach this is by offering additional incentives and perks that deliver even greater peace of mind for this important demographic.