Articles (Mar/Apr '10)
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Kindal Voss, General Manager for Lagonita Lodge
When Kindal Voss first began her career, she owned her own company – a successful internet service provider still in existence today. Though she traded the role of owner for a career in the hospitality industry, she never surrendered the ...by Cathleen Calkins

Get Fired Up!
The new realities of this economy have challenged business executives at all levels. Uncertainties about the economic recovery, increasing government involvement, rising health care costs, and the motivation of the workforce have placed m ...by Greg Smith

Steady Course…New Direction
It’s been a stormy cycle and the crew has hung on through a cyclonic economic crisis. And while the gales may not be entirely over, we believe we have seen the worst. For many single-site developers and independent, sold-out timeshare res ... by Sharon B. Drechsler, RRP

SkyMed takes you home
“SkyMed Takes You Home” is more than a slogan for SkyMed International. Simply put, if a SkyMed member or their loved ones are ever hurt while traveling, the company will provide emergency transportation to their local hospital and medica ... by Brian Welch

Lagonita Lodge
Q. How would you describe your property to someone who has never been there? A. “What guests and owners first notice and love about Lagonita Lodge is the view. We are located on the south shore of Big Bear Lake. Important to note: We a ... by Brian Welch

Dorothy Leaves Kansas:
This article’s title is suitable in that what is covered in the following paragraphs—Impulse Propensity Marketing—is as much a departure from the industry’s more prosaic marketing practices as was Dorothy’s trip to Oz. Baum’s narrative wa ...by Ken Will

Social networking and online marketing
Dictionary.com defines Social Networking as “the use of a website to connect with people who share personal or professional interests, place of origin, education at a particular school, etc.” Millions of people call it a way of life. T ... by Brian Welch

Turning a ‘Common’ Area into an Extraordinary One
After completing the interior design for hundreds of resorts and hotels in all corners of the globe, Robb & Stucky Interiors accepted a challenging assignment from the developers of The Resort at MarinaVillage: create an impressive design ... by Marge Lennon

Are you safe from computer ‘hackers’?
On August 19, 2009, Fredrik Korallus, the chief operating officer of Radisson Hotels & Resorts, released an open letter to customers stating that “Radisson values your business and respects the privacy of your information, which is why we ... by Brian Welch

Going Green while making green: The power of software technology
Regardless of where you weigh in on the controversial topic of climate change, there are a couple of things on which we can all agree: First that using fewer resources is the responsible thing to do and second that we all need to squeeze ...by Matt Brosious

Keeping Customers Loyal: The Human Side of Doing Business
The Acme Widget Company needed to increase revenue and profits, so they undertook an initiative to attract new customers. They launched a new advertising campaign and offered special deals to first time buyers. They were initially delig ...by Joe Calloway